In less than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to a pervasive low-cost personal item. In many countries, mobile phones now outnumber land-line telephones, with most adults and many children now owning mobile phones. It is not uncommon for young adults to simply own a mobile phone instead of a land-line for their residence. In some developing countries, where there is little existing fixed-line infrastructure, the mobile phone has become widespread.

With high levels of mobile telephone penetration, a mobile culture has evolved, where the phone becomes a key social tool, and people rely on their mobile phone addressbook to keep in touch with their friends. Many people keep in touch using SMS, and a whole culture of "texting" has developed from this. The commercial market in SMS's is growing. Many phones even offer Instant Messenger services to increase the simplicity and ease of texting on phones.

The mobile phone itself has also become a totemic and fashion object, with users decorating, customizing, and accessorizing their mobile phones to reflect their personality. Likewise, customized ringtones have been developed.

Mobile phone etiquette has become an important issue with mobiles ringing at funerals, weddings, movies and plays. Users often speak at increased volume, with little regard for other people nearby. It has become common practice for places like bookshops, libraries, movie theatres, and houses of worship to post signs prohibiting the use of cell phones, sometimes even installing jamming equipment to prevent them. The US intercity passenger system Amtrak offers a "quiet car" where cellphone use is prohibited, much like the designated non-smoking cars in days of yore. Mobile phone use on aircraft is also prohibited.

Cameraphones and videophones that can capture video and take photographs are increasingly being used to cover breaking news. Stories like the London Bombings, the Indian Ocean Tsunami and Hurricane Katrina have been reported on by cameraphone users on news sites like NowPublic and photosharing sites like Flickr.

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